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Nikkei Trendy

The core readers of Nikkei Trendy are businesspeople in their 30s and 40s who work hard and enjoy their private lives.

As trendsetters, they are keen to learn about new products/services on the market, and make their discerning selections based on their original standards and values.

The articles in Nikkei Trendy offer fair evaluations of a myriad of new products/services that come to the market while analyzing new trends.

The magazine also employs many visual images to convey the actual «feel» of the new products to its ardent readers.