Ideat

Launched in 1999, IDEAT covers the best of design, art, architecture and lifestyle with a unique positioning. In 15 years, IDEAT has become the reference for lifestyle and the most influential interior magazine in France and changed the vision of interior decoration.

IDEAT takes a 360º look at the world of creativity, focusing on design including furniture, packaging, hotels, famous brands, architecture… Each issue provides a special report on a particular theme with brand updates, new addresses for fabrics, furniture, lightings, paints, wallpapers and much more.

1st in advertising market share since 2009
1 international edition: China: 350.000 copies

IDEAT readers are…
58% women
57% AB+
42,2 years-old Average age
30% Trend-setters
69% House owners
54% Have a monthly individual income above 3.000€
83% considers advertising as a source of inspiration
80% of readers share IDEAT with their relatives