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Among Nikkei BP’s readers, there are certain number of women who have a high potential of playing a leading role in consumption, yet are not exposed to fashion & lifestyle information.

DAZZLE focuses on 70,000 female readers of Nikkei Medical, Nikkei Healthcare, Nikkei Business, Nikkei Architecture, Nikkei Information Strategy and Nikkei Top Leader.

These are our female subscribers who busily work as doctors, corporate managers, managerial staff and specialists, who hardly have any time to read numerous weekly female magazines sold at bookstores.

We want to support them to glow as a woman outside their place of business as well. Because they are successful, mature ladies, we want them to know that they deserve to stay confident, beautiful and dazzling.