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Priv. is a quarterly lifestyle magazine for affluent women in their 40s with an interest in fashion, cosmetics, interior design, automobiles, etc.

It is sent to selected subscribers of Nikkei Business, targeting their partners and family members who are conscious of quality in all aspects of their lives.

This approach distinguishes Priv. from other women’s magazines in Japan, and the high rate of response to its advertisements attests to its values an effective advertising media. Major advertisements that appear in Priv. include fashion brands, jewelry, watches, beauty items, travel, houses and consumer electronic appliances.